The Problem:
The festive season is often a stressful time that has to be spend with your family.

The Insight:
For most people Boxing Day (St. Stephen's Day) is when the holidays really start and in Ireland it's the best time to spend with the mates you love the most.

The Idea:
Make it clear that Boxing Day is for mates in the most Irish way possible - with a bit of song, dance, & refreshing banter.